Alfa, a leading Jordanian personal care products company, proudly announces its participation in Beautyworld Middle East 2023, the largest and most significant beauty and personal care event in the region, held at the Dubai World Trade Centre from October 28 to 30, 2023. Alfa will showcase a selection of its premium products that reflect Jordanian heritage and expertise in skincare and specialized beauty products to a global audience of industry professionals and exhibition visitors.
Alfa’s participation aligns with its vision of introducing Jordanian quality to the global stage, as Beautyworld provides an invaluable platform for connecting with top brands and beauty experts worldwide. The 2023 edition will feature more than 1,900 exhibitors from 60 countries, with over 70,000 industry specialists expected to attend.
Looking ahead, Alfa confirms its upcoming participation in "Beautyworld Saudi Arabia" to be held in Riyadh in April 2024, providing further opportunities to expand its presence in the Saudi beauty market and share the values and expertise of Jordanian products with the region.